AR & VR Development for Web and Native Platforms

We build for Meta Quest (2, 3, Pro), Apple Vision Pro, HoloLens 2, iOS (ARKit), Android (ARCore), and browser-based WebXR. Platform selection depends on your audience, content type, and distribution strategy - we advise on the right target during discovery.

WebXR is a browser API that enables AR and VR experiences without an app download - users open a URL and enter the experience. It is ideal for product visualisation, virtual showrooms, and marketing activations where frictionless access matters. Native apps (Unity/Unreal) are better for sustained immersive sessions requiring peak performance.

We adhere to platform-specific comfort guidelines from Meta, Apple, and the W3C Immersive Web group. This includes maintaining 72-120fps frame rates, avoiding artificial locomotion where possible, providing seated and standing modes, and implementing a field-of-view vignette during movement. Every experience undergoes comfort testing with real users before delivery.

Yes. We build markerless AR for iOS and Android using ARKit and ARCore respectively. Use cases include furniture placement, product try-on, and location-based AR. We also build web AR using 8th Wall or WebXR so users do not need to download an app.

Visual fidelity depends on the target hardware. On Meta Quest 3 we achieve photorealistic assets using PBR materials, baked lighting, and LOD systems. On WebXR we balance quality with download size and parse time. We use Blender and Substance Painter for asset creation and profile every scene against hardware-specific rendering budgets.

The highest-ROI enterprise VR applications are safety and compliance training (removes real-world risk), equipment operation simulations (reduces training costs by 40-60%), empathy and soft-skills training, and virtual product configuration for sales teams. We have built across all of these and can share anonymised case studies.

A focused WebAR product viewer takes 4-8 weeks. A multi-scene VR training simulation with branching scenarios and LMS integration takes 4-8 months. The largest variable is 3D asset creation - projects with existing 3D CAD files move significantly faster than those starting from scratch.

Our estimate model has no AR/VR button, so we price the software the way our calculator does, from the platform plus the modules it needs, and quote 3D asset production separately on top. Design and development is $35 per hour, QA and testing and project management are $20 per hour each. A WebAR product viewer is a web build with a media pipeline: 500-860 hours over 9-16 weeks, or $15,000-$26,000 at our rates. A native VR training app with a media pipeline, live sessions, an analytics panel and LMS integration is 880-1,630 hours over 10-18 weeks, or $27,000-$50,000. 3D asset creation is the largest variable, and existing CAD or 3D files move that part of the work sharply down, so we scope it once we see what you already have. Put your own module list together at kultrix.com/cost-calculator.

Yes. We integrate with LMS platforms (SCORM/xAPI for training completions), CRM systems (for AR-assisted sales workflows), ERP systems (for real-time inventory data in warehouse AR), and REST APIs for any custom backend data. Runtime data can populate XR interfaces dynamically without hardcoding content.

Yes. Our 3D artists work in Blender, Maya, and Substance Painter. We create characters, environments, and hard-surface models from reference imagery or technical drawings. We also rig and animate characters and build procedural animation systems for interactive objects.

We instrument every training scenario with xAPI (Tin Can) statements that log scenario start, branching decisions, completion, score, and time-on-task to your LRS or LMS. This gives you granular data to compare VR-trained vs. traditionally-trained cohorts on real performance metrics.

We design for seated and standing modes, configurable interaction distances for users with limited mobility, high-contrast visual modes, and text alternatives for spatial audio cues. We follow the XR Access Initiative guidelines and test with assistive technology users when feasible.