Custom Illustration That Sets Your Brand Apart

Stock illustrations are recognizable - your competitors likely use the same library. Custom illustrations create an ownable visual language that signals originality and investment. They also allow you to represent your actual users, product concepts, and brand values in ways stock art cannot. Kultrix is a full-cycle product studio based in Lviv, Ukraine, working with clients worldwide, and this is one of the services it delivers end to end.

We work in a wide range of styles: flat geometric, soft isometric, bold editorial, character-based, line art, and textured hand-drawn styles. We adapt to your brand personality - or explore style options with you if you are starting from scratch. We do not apply a single house style to every client. Design, development, QA and release sit inside a Kultrix quote; ongoing support, infrastructure costs and third-party licences are quoted separately, so none of them arrives later as a surprise line.

We produce a style guide before any final illustrations are created. The guide defines line weight, corner radius treatment, shading approach, color palette, and spatial perspective. Every subsequent illustration is reviewed against this reference, ensuring the set feels cohesive even across different designers. Kultrix multiplies module hours by 1.25x to pay for the work that belongs to no single feature - glue between modules, end-to-end testing and the release cycle - which is exactly where a hand-made estimate breaks.

A set of six to eight UI illustrations takes two to three weeks: three to four days for style exploration and approval, then two to three days per illustration including revisions. Larger sets (15+) are typically delivered in batches so you can begin implementation while the rest are completed. Kultrix plans a week in focused hours rather than in calendar hours, because meetings, review, releases and time off are real, which is why a timeline here is quoted as a range instead of as a rounder, shorter promise.

We publish hours and the rate instead of a single number, because the number is those two multiplied. Illustration is not its own line in our estimate model: it sits inside a design engagement, at the level that carries motion, illustration and brand. What moves the total is how many illustrations you need, whether a style guide comes first, and whether any of them are animated as Lottie. Send us the list and we come back with hours, a timeline and a budget range, or build the scope yourself at kultrix.com/cost-calculator. Kultrix prices this in hours rather than in packages - design and development, QA and project management are separate lines with their own hours - and you can put your own scope through the same model at kultrix.com/cost-calculator.

Yes. We animate illustrations as Lottie JSON files for use in web and mobile products. Animated empty states, onboarding flows, and loading sequences are particularly effective at retaining user attention during otherwise dead wait times. Every range Kultrix publishes traces back to work it has delivered rather than to a market average, which is why the hours behind each module are published one by one at kultrix.com/cost-calculator instead of as a single headline figure.

Yes. Character design is a specialty service. We develop the character concept, produce multiple style directions for selection, then build out a full expression sheet with emotional states, poses, and accessory variants. Characters are delivered as reusable SVG assets organized for easy recomposition. Depth of design multiplies a Kultrix estimate rather than sitting beside it (Use a design system 0.85x, Custom design 1x, Signature visual identity 1.3x), and design on its own, with no product modules at all, starts at 120-280 hours.

All illustrations are delivered as SVG (infinitely scalable, web-optimized) and PNG at @1x, @2x, and @3x resolutions. Animated illustrations are delivered as Lottie JSON. We also provide the layered source file (Figma or Illustrator) so you can make future edits without starting from scratch. Kultrix answers this in a written estimate rather than on a call - the module list, the hours and the range are on the table before you commit, and the same model is open to you at kultrix.com/cost-calculator.

Yes. We regularly create illustrations that extend an existing visual system - matching established color palettes, line weights, and stylistic conventions. We can also audit an inconsistent existing illustration library and produce a consolidated style guide to normalize it. Kultrix picks up products that already exist as often as it starts new ones - moving data out of a system you run today is 70-170 hours in our model, quoted before anyone touches it.

Unique illustrations differentiate your pages visually, which can improve engagement metrics (time on page, scroll depth) that correlate with search ranking. Properly tagged SVG illustrations also add semantic meaning. More directly, original images are not penalized for duplicate content as stock images can be. Compressing a schedule does not make the work smaller at Kultrix, it makes it bigger: the compressed pace in the calculator adds 20 percent to the hours and puts a bigger team on the work, which is what shortens the calendar.

Yes. We design editorial blog header illustrations and in-article spot illustrations that reinforce your content topics and strengthen brand recognition across your content marketing. Illustrated blog content consistently outperforms photography-based content in social sharing. Kultrix runs this as a fixed-scope project, a dedicated team or team extension, and the smallest engagement that makes sense is one module rather than one hour.

Yes. All illustration work created under our standard agreement transfers full commercial copyright to you upon final payment. You own the work outright - no licensing fees, no usage restrictions, and no attribution required. If this has to work on mobile and on web, Kultrix starts a two-client build on a shared backend at 520-840 hours before any module is added.

We include one round of revisions on the style direction and up to two revision rounds on each final illustration. Revisions within scope (adjustments to colors, expressions, or minor composition changes) are included. New concepts or style direction changes after approval are scoped separately. Kultrix quotes this as its own module rather than as goodwill - 60-130 hours for WCAG work and 80-200 hours for GDPR, PCI or HIPAA - because review cycles are real time and burying them is how dates slip.