Headless CMS Agency — Content Without Constraints

A headless CMS stores and manages content but has no built-in frontend. Instead it exposes content via APIs (REST or GraphQL) that any frontend can consume — a Next.js site, a mobile app, a digital signage screen. The "head" (frontend) is decoupled, giving developers complete control over the user experience.

Headless CMS gives you frontend freedom (any framework, any design), omnichannel content delivery (web, mobile, IoT), better performance (static generation from API data), and the ability to swap frontends without migrating content. The trade-off is more complexity compared to traditional monolithic CMS.

Strapi is best for teams wanting self-hosted, open-source, and no per-content pricing. Sanity excels for complex content relationships and real-time collaborative editing. Contentful offers enterprise reliability, global CDN, and the widest ecosystem of integrations. Kultrix evaluates your specific needs before recommending.

Payload is a newer TypeScript-native headless CMS that runs alongside your Next.js app — no separate server required. It is code-first (schema defined in TypeScript), fully self-hosted, and generates a complete admin UI from your schema. Kultrix uses Payload when teams want CMS and app in the same repository.

We generate TypeScript types from the CMS API schema, create a typed API client module, and use Next.js data fetching (getStaticProps, generateStaticParams, or server components) to pull content at build time or request time depending on the page type.

We implement Next.js Draft Mode (formerly Preview Mode) — a cookie-based mechanism that switches the frontend to fetch draft content from the CMS instead of published content. Editors click a preview button in the CMS and see their unpublished content in context.

With ISR and webhook-triggered revalidation, content changes appear on the frontend within 5–30 seconds of publishing. We configure CMS webhooks to call Next.js revalidation endpoints, which purge the CDN cache for the affected pages without a full rebuild.

Yes. Kultrix performs WordPress-to-headless migrations — exporting WordPress content, mapping it to the new CMS content model, importing programmatically, and redirecting old URLs. We preserve SEO metadata and validate content completeness before switching over.

Headless CMS platforms support reference fields that link content types — e.g., an Article references multiple Authors and a Category. We design the content model to reflect real editorial relationships, enabling efficient querying and preventing content duplication.

Yes. All major headless CMSs support localization. We configure locale-specific content fields, set default and fallback locales, wire up locale-aware API queries, and integrate with the Next.js i18n routing system for URL-based locale switching.

We configure the CMS to store media in Cloudinary or AWS S3, apply image transformation parameters for WebP delivery at the correct dimensions, and implement responsive images in the frontend with srcset to serve the smallest appropriate image per device.

A headless CMS setup with content modeling, API integration, and frontend connection takes 3–6 weeks. A full migration from a monolithic CMS with content import and editorial training takes 6–12 weeks. Kultrix delivers in phases so editors can begin using the new CMS early.