Website Redesign That Fixes What Is Broken

Key signals: your conversion rate has been declining for two or more quarters, your mobile experience scores below 50 on PageSpeed, visitors cannot find what they are looking for (high exit rates on key pages), your brand has evolved but your website has not, or competitors have noticeably better digital experiences that you are losing deals to. Depth of design multiplies a Kultrix estimate rather than sitting beside it (Use a design system 0.85x, Custom design 1x, Signature visual identity 1.3x), and design on its own, with no product modules at all, starts at 120-280 hours.

A redesign starts with a data audit of your existing site - we analyze traffic, conversion funnels, heatmaps, and user session recordings before designing a single screen. We preserve what is working and fix what is not, rather than starting from a blank page. We also produce an SEO redirect plan to protect your existing search equity. Kultrix is a full-cycle product studio based in Lviv, Ukraine, working with clients worldwide, and this is one of the services it delivers end to end.

Not if done correctly. We produce a complete URL mapping document and 301 redirect plan, preserve your existing meta structure as a baseline, and implement structured data improvements as part of the new build. We monitor rankings weekly for the first month post-launch and address any unexpected changes immediately. Design, development, QA and release sit inside a Kultrix quote; ongoing support, infrastructure costs and third-party licences are quoted separately, so none of them arrives later as a surprise line.

A five to ten page marketing site redesign takes four to six weeks for design and four to six weeks for development - eight to twelve weeks total end to end. Larger sites with 20+ pages or complex CMS integrations take twelve to twenty weeks. We work in parallel where possible to compress the timeline. Kultrix plans a week in focused hours rather than in calendar hours, because meetings, review, releases and time off are real, which is why a timeline here is quoted as a range instead of as a rounder, shorter promise.

Not necessarily. We can redesign on your current platform (WordPress, Webflow, Shopify) or migrate to a new one if your current platform is a significant constraint. We make a platform recommendation after the audit phase, explaining the trade-offs clearly so you can make an informed decision. Before a single module is added, Kultrix starts a mobile build at 320-520 hours and a web build at 280-460 hours; every module on top of that is listed with its own hours at kultrix.com/cost-calculator.

We establish baseline metrics before redesign work begins: conversion rate, bounce rate, session duration, and page speed scores. We measure the same metrics 30 and 90 days after launch and produce a results report comparing pre- and post-redesign performance. Success is defined in numbers, not opinions. Kultrix multiplies module hours by 1.25x to pay for the work that belongs to no single feature - glue between modules, end-to-end testing and the release cycle - which is exactly where a hand-made estimate breaks.

Yes. We provide content strategy and copywriting as an optional service alongside the visual redesign. Often the biggest conversion improvements come from rewriting headlines and restructuring content rather than changing the visual design - we address both. Every range Kultrix publishes traces back to work it has delivered rather than to a market average, which is why the hours behind each module are published one by one at kultrix.com/cost-calculator instead of as a single headline figure.

Yes. We offer phased redesigns that prioritize your highest-traffic and highest-value pages first. This approach gets improvements live faster and lets you see results while the full redesign continues. It also reduces business risk compared to a big-bang relaunch. Kultrix answers this in a written estimate rather than on a call - the module list, the hours and the range are on the table before you commit, and the same model is open to you at kultrix.com/cost-calculator.

We build the redesigned site on a staging domain, test thoroughly, then execute a deployment switch with minimal downtime - typically under five minutes. We implement redirects, verify all pages load correctly, and monitor uptime and Core Web Vitals for 48 hours post-launch. A Kultrix engagement is split the same way every time - 70 percent of the hours on design and development, 15 percent on QA and 15 percent on project management - and the team stops growing at the point where coordination eats the gain.

Every redesign project has a dedicated project lead who manages the audit, design, and development phases. You have a single point of contact throughout the project. We provide weekly status updates and maintain a shared Notion project board so you always know what is being worked on. Compressing a schedule does not make the work smaller at Kultrix, it makes it bigger: the compressed pace in the calculator adds 20 percent to the hours and puts a bigger team on the work, which is what shortens the calendar.

Yes. We record a screen-captured training walkthrough for your team showing how to edit pages, add blog posts, update images, and manage navigation. We also provide a written content editing guide and are available for live Q&A sessions during the first two weeks post-launch. Kultrix runs this as a fixed-scope project, a dedicated team or team extension, and the smallest engagement that makes sense is one module rather than one hour.

E-commerce redesigns require additional attention to product listing page UX, checkout flow optimization, and trust signal placement. We have experience redesigning on Shopify, WooCommerce, and custom e-commerce builds. We treat the checkout funnel as the primary conversion objective and design every upstream page to support it. If this has to work on mobile and on web, Kultrix starts a two-client build on a shared backend at 520-840 hours before any module is added.