Website Redesign That Fixes What Is Broken

Key signals: your conversion rate has been declining for two or more quarters, your mobile experience scores below 50 on PageSpeed, visitors cannot find what they are looking for (high exit rates on key pages), your brand has evolved but your website has not, or competitors have noticeably better digital experiences that you are losing deals to.

A redesign starts with a data audit of your existing site — we analyze traffic, conversion funnels, heatmaps, and user session recordings before designing a single screen. We preserve what is working and fix what is not, rather than starting from a blank page. We also produce an SEO redirect plan to protect your existing search equity.

Not if done correctly. We produce a complete URL mapping document and 301 redirect plan, preserve your existing meta structure as a baseline, and implement structured data improvements as part of the new build. We monitor rankings weekly for the first month post-launch and address any unexpected changes immediately.

A five to ten page marketing site redesign takes four to six weeks for design and four to six weeks for development — eight to twelve weeks total end to end. Larger sites with 20+ pages or complex CMS integrations take twelve to twenty weeks. We work in parallel where possible to compress the timeline.

Not necessarily. We can redesign on your current platform (WordPress, Webflow, Shopify) or migrate to a new one if your current platform is a significant constraint. We make a platform recommendation after the audit phase, explaining the trade-offs clearly so you can make an informed decision.

We establish baseline metrics before redesign work begins: conversion rate, bounce rate, session duration, and page speed scores. We measure the same metrics 30 and 90 days after launch and produce a results report comparing pre- and post-redesign performance. Success is defined in numbers, not opinions.

Yes. We provide content strategy and copywriting as an optional service alongside the visual redesign. Often the biggest conversion improvements come from rewriting headlines and restructuring content rather than changing the visual design — we address both.

Yes. We offer phased redesigns that prioritize your highest-traffic and highest-value pages first. This approach gets improvements live faster and lets you see results while the full redesign continues. It also reduces business risk compared to a big-bang relaunch.

We build the redesigned site on a staging domain, test thoroughly, then execute a deployment switch with minimal downtime — typically under five minutes. We implement redirects, verify all pages load correctly, and monitor uptime and Core Web Vitals for 48 hours post-launch.

Every redesign project has a dedicated project lead who manages the audit, design, and development phases. You have a single point of contact throughout the project. We provide weekly status updates and maintain a shared Notion project board so you always know what is being worked on.

Yes. We record a screen-captured training walkthrough for your team showing how to edit pages, add blog posts, update images, and manage navigation. We also provide a written content editing guide and are available for live Q&A sessions during the first two weeks post-launch.

E-commerce redesigns require additional attention to product listing page UX, checkout flow optimization, and trust signal placement. We have experience redesigning on Shopify, WooCommerce, and custom e-commerce builds. We treat the checkout funnel as the primary conversion objective and design every upstream page to support it.