UX Audit: Find What Is Killing Your Conversions

A UX audit is a structured evaluation of your product's usability, consistency, and conversion performance. An expert examines your product against established heuristics, accessibility standards, and real user behavior data to identify friction points that hurt retention and conversion.

A UX audit is expert-driven — our team evaluates your product using heuristics and behavioral analytics without needing to recruit users. UX research is user-driven — it involves observing real users to gather direct feedback. Audits are faster and cheaper; research gives deeper insight into specific user mental models.

We evaluate navigation and information architecture, visual hierarchy and readability, CTA clarity and placement, form design, error handling, onboarding flows, mobile responsiveness, accessibility (WCAG 2.1), page load performance impact on UX, and consistency of design patterns across the product.

A standard audit for a product with up to 30 unique screen types takes one to two weeks. Large enterprise products with complex user roles may take two to four weeks. We deliver the full report with all annotated screenshots within the agreed timeline.

Access to the live product or staging environment, any analytics data (Google Analytics, Mixpanel, Hotjar), existing user research if available, and a brief on your primary conversion goals. We write the access requirements list during onboarding so nothing is missed.

Every issue is scored on a 1–4 severity scale based on frequency (how many users encounter it), impact (how severely it blocks the user), and persistence (whether it appears in one place or across the product). We then cross-reference severity with implementation effort to generate the prioritized fix roadmap.

Yes. Most audits surface at least three to five high-severity issues that directly harm conversion. Fixing CTA clarity, reducing form friction, and improving onboarding flow are the most common high-impact changes our audits recommend — and they frequently deliver measurable conversion lifts within weeks of implementation.

Yes. Every UX audit includes a WCAG 2.1 AA accessibility review covering color contrast, keyboard navigation, screen reader compatibility, focus management, and alt text coverage. Accessibility issues are included in the main issue register with their own severity ratings.

Our standard audit includes redesign suggestions and annotated recommendations. If you want us to produce revised Figma designs for the highest-priority screens, we can extend the engagement to include a redesign phase — which many clients find more efficient than handing the issue list to their own design team cold.

Yes. The issue register and annotated screenshots are designed to be handed directly to developers or designers. Each issue includes a root cause explanation and a specific recommendation so there is no ambiguity about what needs to change.

We recommend a full audit every six to twelve months for products that ship features regularly. Additionally, a targeted audit whenever you introduce a new feature, redesign a core flow, or notice a meaningful drop in conversion metrics is a worthwhile investment.

Yes. We audit native iOS apps, Android apps, and React Native apps in addition to web products. Mobile audits additionally evaluate platform-specific HIG and Material Design conformance, touch target sizes, and gesture discoverability.