Digital Marketing Agency - Pipeline, Not Vanity Metrics

We manage Google Search, Google Display, YouTube, Meta (Facebook and Instagram), LinkedIn, and programmatic display. Depending on your audience, we may also recommend TikTok, Reddit, or podcast sponsorships. We always start with the channels where your ideal customer is most likely to convert.

We tie every channel to pipeline metrics: cost per lead, cost per opportunity, and customer acquisition cost. We configure attribution in GA4 and your CRM so you can see which campaigns contribute to closed revenue, not just impressions or clicks. We do not report on vanity metrics in isolation.

We recommend a minimum monthly ad spend of $5,000 for paid acquisition to generate enough data for optimization. Our management fees are separate and scale with spend and scope. For clients with smaller budgets, we often start with SEO and content to build a lower-cost organic foundation.

Paid channels can generate leads within the first 2 weeks of launch, though the first month is primarily data collection and optimization. Months 2-3 see meaningful efficiency improvements as we optimize targeting and creatives. SEO and content take 3-6 months to build sustained organic volume.

Yes. Our team includes copywriters and graphic designers who produce ad copy, static images, and short-form video scripts. We build creative assets aligned with your brand guidelines and optimized for each platform's format and audience expectations.

Yes. We configure integrations between your ad platforms and CRM so lead quality data flows back into bidding algorithms - a technique called offline conversion import - which significantly improves the quality of leads generated over time.

Yes. We recommend combining paid and organic channels for most clients. Paid provides immediate traffic while SEO builds compounding value over time. Our integrated programs share audience insights across channels, making both paid and organic efforts more effective.

B2B campaigns require longer nurture sequences, LinkedIn alongside Google, and content that educates decision-makers across a multi-month buying cycle. B2C campaigns prioritize rapid creative iteration, retargeting, and ROAS optimization. We have experience with both and adapt our approach to your sales motion.

You receive a weekly performance snapshot and a monthly in-depth report covering all channels. The monthly report includes executive summary, channel-level ROAS or CPL, creative performance, audience insights, and a 30-day action plan. We also provide a live dashboard you can access at any time.

Yes. We design and build automated email workflows including welcome sequences, lead nurturing drips, re-engagement campaigns, and post-purchase flows. We work in Klaviyo, HubSpot, ActiveCampaign, or your existing email platform.

Absolutely. We often act as a specialized extension of an in-house team, handling channels or campaigns the team lacks bandwidth for. We document our work and share knowledge so your team grows its capabilities throughout the engagement.

We implement a multi-touch attribution model in GA4 that credits all channels that influenced a conversion - not just the last click. We also use UTM conventions, CRM pipeline data, and revenue-based attribution to give you a realistic picture of which channels drive the most business value.