Privacy Policy
Last updated: March 27, 2026
Kultrix ("we," "us," or "our") operates the website kultrix.com. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data.
1. Information We Collect
Contact Form Data
When you submit a form on our website (such as the "Let's Talk" modal, Contact page, or Hire page), we collect:
- First name and last name (optional)
- Email address (required)
- Project description or message (optional)
- The page you submitted the form from
- Attribution data: the website or source that referred you to us (e.g., Google, LinkedIn, ChatGPT), UTM campaign parameters from the URL (utm_source, utm_medium, utm_campaign, utm_content, utm_term), and the timestamp of your first and most recent visit
- Google Analytics client identifier (used to correlate your form submission with your anonymous browsing session)
This data is stored in our content management system and used to respond to your inquiry and to understand which channels bring us the most relevant leads.
Analytics Data (Google Analytics)
We use Google Analytics (measurement ID: G-6EKW5XWGFS) to understand how visitors interact with our website. Google Analytics collects:
- Pages visited and time spent on each page
- Referring website or source
- Browser type, device type, and screen resolution
- Approximate geographic location (country/city level, derived from IP address)
- IP address (anonymized by Google Analytics)
Google Analytics uses cookies to distinguish unique visitors. We do not enable Google Advertising features, remarketing, or demographic reporting. Analytics data is used in aggregate to improve our website and is not linked to personally identifiable information.
When you submit a contact form, we send a server-side event to Google Analytics via the Measurement Protocol to record the conversion. This event contains your anonymous Google Analytics client ID, the channel that brought you to our site, and the email domain (e.g., "gmail.com") - but not your full email address or name.
For more information, see Google's Privacy Policy. You can opt out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.
2. Cookies
Our website uses the following cookies:
| Cookie | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Distinguishes unique visitors (Google Analytics) | 2 years | Analytics |
| _ga_* | Maintains session state (Google Analytics) | 2 years | Analytics |
| cookie-consent | Remembers your cookie preference | 1 year | Necessary |
Google Analytics cookies are only set after you accept analytics cookies via our cookie consent banner. You can withdraw your consent at any time by clearing your browser cookies.
Local Storage
In addition to cookies, we use your browser's local storage to remember how you first discovered our website (first-touch attribution) and your most recent visit source (last-touch attribution). This data includes the referring URL, UTM parameters, and a timestamp. It does not contain any personally identifiable information. You can clear this data at any time by clearing your browser's local storage for kultrix.com.
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and project requests
- Send you a confirmation email when you submit a contact form
- Understand how visitors use our website (via Google Analytics)
- Improve our website content and user experience
We do not sell, rent, or share your personal information with third parties for marketing purposes.
4. Third-Party Services
We use the following third-party services to operate our website:
- Google Analytics — website analytics (Privacy Policy)
- Resend — email delivery for confirmation emails (Privacy Policy)
- Cloudinary — image hosting and optimization (Privacy Policy)
- Railway — hosting infrastructure (Privacy Policy)
5. Data Retention
Contact form submissions are retained for as long as necessary to respond to your inquiry and maintain our business records. Google Analytics data is retained for 14 months, after which it is automatically deleted.
6. Your Rights
You have the right to:
- Request access to the personal data we hold about you
- Request correction or deletion of your personal data
- Withdraw consent for analytics cookies at any time
- Opt out of Google Analytics tracking
To exercise any of these rights, contact us at [email protected].
7. Data Security
We implement appropriate technical measures to protect your personal data, including HTTPS encryption, secure hosting infrastructure, and access controls on our content management system. However, no method of transmission over the Internet is 100% secure.
8. Children's Privacy
Our website is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us at [email protected].
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.
10. Contact Us
If you have any questions about this Privacy Policy, contact us at:
- Email: [email protected]
- Address: Lviv, Shevchenka Street 60